Caster&Spell

Website For Car Retailer

deal autos cover

Deal Autos – Brand Identity & Web Design

Overview

I partnered with Deal Autos, a car dealership company, to deliver a complete brand and digital experience. My role included the design of their logo, responsive website, and comprehensive branding documentation.

Design Approach

The visual identity leverages a modern, high-contrast color palette to attract and retain user attention. Orange serves as the primary accent color, combined with dark grey and champagne gray for depth and professionalism. Typography and layout were optimized for clarity and ease of navigation.

Color Palette

deal autos layout
Lay Out of Deal Autos
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Color template of Deal Autos
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Information Pages of Deal Autos
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Pages on Mobile Devices of Deal Autos
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Completed Web Page Display
deal autos social media
Social Media Design

Deliverables

  • Logo design capturing brand personality
  • Clean, minimal website UI/UX optimized for mobile and desktop
  • Brand documentation for consistency across touchpoints
  • Typography and color system with strong contrast and accessibility

Impact

This project improved Deal Autos’ online presence and brand recognition, providing users with a clear, accessible, and visually engaging platform to explore their offerings.