Professional Summary
A versatile digital solutions and visual content professional with extensive experience in bridging user experience, technology, and business goals. I have successfully designed and optimized website architectures, user journeys, and content strategies, driving significant improvements in traffic, conversion rates, and user engagement through SEO, data analytics, and front-end optimization.
Hands-on experience in digital communication and marketing,proficient in CMS and EDM platforms (Sitecore, WordPress, WIX, Moonsend, Mailchimp), as well as Adobe Creative Suite and short-form video production tools. Leveraging data-driven strategies and visually engaging content, I have consistently enhanced brand visibility, social media engagement, and campaign performance.
Excel at process optimization and technical innovation, introducing AI-powered editing workflows, modular page systems, and email design enhancements such as Apple Mail dark mode compatibility. My cross-industry and cross-cultural experience enables me to adapt quickly in dynamic environments, continuously learn new technologies, and drive digital transformation and business growth.
Core Strengths:
Website & digital experience optimization, SEO strategy, analytics
Multi-platform content management, basic front-end development (HTML/CSS/JS)
Visual design, short-form video creation, brand content strategy
Project management, cross-functional collaboration, workflow optimization
Data-driven marketing strategy and conversion improvement